Matt Holz is your go-to guru when it comes to digital marketing, and he’s rocking the role of Vice President of Product Strategy at FoundSM. He’s all about helping brands shine online and has made quite a name for himself in the digital marketing world.
With years of experience under his belt, Matt’s an expert in everything SEO, PPC, and data analytics. He’s the secret sauce behind many brands’ online success stories.
At FoundSM, Matt’s the brain behind the scenes, shaping the company’s big picture. He’s got a knack for spotting industry trends and turning them into groundbreaking products that help clients conquer the digital realm.
But Matt’s not just a strategy whiz; he’s a generous sharer too. You’ll often catch him speaking at industry events and webinars, simplifying complex marketing strategies so others can thrive. He’s also known for his penmanship, contributing to industry publications to spread the word about the future of digital marketing.
Matt Holz is all about pushing the boundaries of digital marketing and never settling for the status quo. His strategic brilliance, combined with a love for innovation, cements his spot as a guiding star in the ever-changing digital marketing universe.
629 | Utilizing Google Analytics 4 w/ Matt HolzInterview / podcastSustaining Relations With Your Clients
Discover the significance of migrating to Google Analytics 4 and harnessing its noteworthy capabilities. This week, we’re delighted to reintroduce Matt Holz to expand even deeper into the new capabilities of GA4 and emphasize the crucial role data plays in establishing a valuable knowledge bank for your clients. Plus, gain valuable insights from Matt as he shares his unique career path, now serving as a team member for a former client. Discover everything you must know about GA4 in order to achieve the highest level of performance, on this episode of The EDGE of The Web!
*BONUS* We’re giving away 40 FREE Brighton SEO tickets from now until November 2nd!!! Enter for your chance to win by going to ! (Rules)
Introducing Matt Holz
Tracking Events and Micro Conversions in GA4
Customizable Metrics Reporting within GA4
Avoiding Errors When Building GA4 Reports
Found Search’s Role In Client Migration Into GA4
Looker Studio’s Relationship to GA4 vs. Universal Analytics 3
Limitations of GA4
Importance of Being a Data Advocate For Your Clients
Alternatives to Google Analytics 4
Insight to Matt Holz’s Career Path [...]
September 29, 2023- 627 | Leveraging the New Tools in GA4 w/ Matt HolzInterview / podcastAnalyzing GA4 vs Universal Analytics
Matt Holz, VP of Product Strategy at FoundSM, has nearly 20 years of marketing strategy experience and has led B2B marketing teams for multiple large and small organizations. Prior to his role at FoundSM, Matt gained valuable insights into outsourced support for driving leads and revenue while working with Found Search Marketing as a client. He later moved into segment marketing, SaaS, and healthcare IT but was eventually impacted by the COVID-19 pandemic. As a result, he transitioned to the agency side and joined Found SM three years ago. Matt joins the EDGE to share his unique perspective and specialized focus on Google Analytics 4. Matt and Erin explore the variances between GA4 and Universal Analytics and discuss how AI has the potential to revolutionize data reporting. Digital marketers, prepare yourselves! We’ve got the comprehensive guide on incorporating GA4 into your marketing strategy here on another episode of EDGE of the Web!
*BONUS* We’re giving away 40 FREE Brighton SEO tickets from now until November 2nd!!! Enter for your chance to win by going to ! (Rules)
Key Segments:
BrightonSEO US Free Tickets: Nov 9, 10 2023
Introducing Matt Holz
Matt’s Industry Backstory
Transitioning to GA4
Why Did Google Analytics Make This Change?
What Additional Performance Will AI Bring To GA4?
A New Outlook On Reporting Data
Paid Ads in GA4
What Signs Give Us Hope In GA4?
Challenges in Understanding GA4
GA4 Data Opposed to Universal Analytics [...]
September 22, 2023
