Michel Fortin, a highly regarded marketing advisor, fractional CMO, and esteemed senior SEO consultant, currently holds the esteemed position of Director of Search Marketing at SEO PLUS. Leading a talented cross-functional team comprising SEO, PPC, and content experts, Michel operates within an award-winning, full-service marketing agency based in Ottawa, Canada. Their client portfolio encompasses a wide range, from local businesses to multinational enterprises spanning across the United States, Canada, and even extending to Australia.
With a keen eye for growth opportunities, Michel diligently manages and nurtures the SEM, SEO, PPC, and content departments, ensuring the delivery of exceptional results. Furthermore, he orchestrates the implementation of strategic growth initiatives, both internally and externally, propelling the agency forward and driving revenue. Michel’s adept leadership enables him to spearhead innovative strategies and services that captivate clients, enhance agency performance, and contribute to increased revenue and profitability.
In the ever-evolving landscape of SEO, Michel finds great fascination in emerging trends such as E-A-T (Expertise, Authoritativeness, Trustworthiness), semantic search, and above all, the advancements in AI (Artificial Intelligence) including NLP (Natural Language Processing) and MUM (Multitask Unified Model). These cutting-edge technologies are reshaping the SEO landscape, placing greater emphasis on user-centric approaches. Michel recognizes that Google’s refined understanding of user intent renders traditional optimization practices increasingly obsolete, as search engines become more sophisticated at comprehending users’ needs. This evolving landscape ignites Michel’s excitement as he navigates the frontiers of SEO driven by user-driven experiences and advancements in AI technologies.
Michel can be reached on Twitter @michelfortin or via LinkedIn.
530 | The Two Essential Ingredients of SEO w/Michel FortinInterview / podcastBack to Simple
The second segment of our Michel Fortin interview goes from helpful content straight into the customer’s search intent. Are we meeting them on the road to their solution with insightful, useful content, or is our SEO page built for keyword ranking? We may be in a new world of pruning and reworking content, shaking off some old habits and replacing them with a new discipline of careful evaluation.
Check out the first segment of our interview with Michel Fortin, a 30-year vet in the SEO industry and a pivotal player in our quest to understand how we can be helpful.
The Three P’s: Presence, Prominence, and Performance
Where Are You Standing Out?
Are We Along Their Journey?
Google’s Changing Things for a Reason!
Answer Three Key Questions
SEO Boils Down to Two Essential Ingredients
Maslow’s Hierarchy of Needs
Focus on Quality Signals
QRG Married to the Helpful Content Update
Is the Ranking Content Going to Have to Be Rewritten?
Machine Learning is Just Getting Started
[...]
September 10, 2022- 528 | User-First SEO = Helpful Content w/ Michel FortinInterview / podcastThe Keyword Chase is Dead
It couldn’t be more timely! Michel Fortin, long-time SEO professional, has recently written a fantastic article regarding “user-first” SEO principles, a concept that he has been championing for some time. The article came out just weeks before the Google Helpful Content Update algorithm change that came in August of 2022. This is exactly where Google is telling us where to go with the user and Michel is the coach to help us along the way.
Please read the article at Wix and reach out to our sponsors and thank them for helping us do what we do with the show!
Michel’s User-First SEO Focus Couldn’t Be More Timely!
Google Wants to Take Itself Out of the Picture
The Keyword Chase is Dead, Finally
Presence, Prominence, and Performance
Leaning In: People Search Next
Are You Sure Google Wants to Take Us To YOUR Answer?
Make Sure that the Answer is Available When They Need It, Where They Need It
[...]
September 5, 2022
