Meet Michell Morgan, the esteemed co-founder of Paid Media Pros, who boasts over 8 years of experience in every facet of PPC. With a deep reservoir of knowledge, Michell has honed her expertise in developing and executing comprehensive campaigns across search, social, and display platforms, both within agencies and in-house environments. She is a sought-after speaker in the industry and actively contributes through blog posts and engaging community discussions.
Currently serving as the Director of Client Services at Clix Marketing, Michell embarked on her PPC journey in 2010 and later joined forces with the Clix Marketing team. Her contributions extend beyond her role, as she also contributes to reputable publications like Search Engine Journal and Social Media Examiner. Notable speaking engagements include SMX West and the upcoming HeroConf.
Michell’s remarkable accomplishments include being awarded the prestigious SMX Speaker of the Year in 2018 and being recognized as the #1 Most Influential PPC Expert by PPC Hero in 2020. Her expertise is regularly showcased at prominent industry events such as SMX (East, West, Advanced, Advanced Europe), HeroConf, and Pubcon (Pro, Austin, Florida). Additionally, she is a valued contributor to publications like Search Engine Journal, Clix Marketing, Wordstream, and more.
What truly ignites Michell’s passion is the exciting realm of possibilities that lie in testing new channels and exploring innovative ways to connect with audiences, unbound by rigid attribution models. In an ever-evolving digital landscape, she thrives on helping businesses think beyond traditional approaches and embrace fresh avenues for reaching their target market. Join us as we dive deeper into Michell’s insights and discover the endless opportunities that lie in this dynamic field.
Michelle can be reached on Twitter @michellemsem or via LinkedIn.
475 | Paid Media Advertising for 2022 w Joe Martinez and Michelle MorganInterview / podcastThe second part of the Joe Martinez and Michelle Morgan (Paid Media Pros) interview. We discussed how marketers have to adapt to new platforms and metrics inside the new paid ad setting we are finding ourselves in, in 2022. The theme of the show today is Adapt, and do that nimbly. Join the Paid Media Pros as the share some great thoughts in studio with the EDGE!
What have we lost from going virtual for our marketing conferences?
There’s a lot of people that are selling paid media services, but not really delivering.
What changed in paid ad marketing 2021 and what to expect this year
We’re going to have to adapt to the dynamic search ad paradigm
Losing the Google Partner badge?
Are these really Google reps making recommendations?
The loss of ETAs
The changes – embrace them and get there before your competition does.
The only time the platforms will do anything…It’s because you left.
Privacy changes in Facebook and the rest…
Investing to build the awareness if your brand is unknown
[...]
February 2, 2022- 473 | The State of Paid Media Advertising w Joe Martinez and Michelle MorganInterview / podcastJoe Martinez and Michelle Morgan of Paid Media Pros join the EDGE team IN STUDIO! They have so much information to share with our listeners when it comes down to changes in privacy and how it affects digital marketing. We went everywhere. Have a look at the time stamps…..can’t contain it all in one description. This is where we have to go as digital marketers this year and into the future.
Marketing in college and foundational education, not tactics.
Foundational Understanding: Knowing the New Media Audience
Don’t pick tactics that are measurable all the time: adapting to the lack of tracking
Privacy in digital marketing: what you need to know
Google’s first major step in privacy: Google’s FLoC
What are marketers facing with privacy challenges in 2022
Our lawmakers have no idea: we need a panel of digital marketing representatives.
Going to the target audience, not just the big platforms
What are first-person cookies?
Having a good offer is more important than the platforms you’re on
You’ve got to roll with authenticity first
The brands that will be nimble will win
CRMs: Are you keeping your own data
What about the small audience data set?
Building an understanding of your audience
If you’re going to win at online marketing, you’ve missed the window when it was easy.
When you give away stuff, you’re going to build a bigger audience
What is your differentiator?
[...]
January 21, 2022
- EP 261: How to Improve Your PPC Campaign with Audiences w/Michelle MorganpodcastIt’s not very often we get an in-studio guest for our show, but we were lucky enough to be joined in-studio by Michelle Morgan of Clix Marketing.
Michelle is the Director of Client Services of Clix Marketing and she is a regular presenter at SMX and HeroConf – speaking all things PPC.
She wrote a great article on Search Engine Journal explaining audience layers and how you can improve your PPC campaign using them.
We deep dive into PPC this week on the EDGE!
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April 10, 2018
