Paul Shapiro, the accomplished Global Director of Technical SEO at Condé Nast, is recognized for his diverse expertise in digital marketing. While his primary focus lies in technical SEO, Paul enjoys exploring various facets of the digital landscape, with a particular interest in social media.
Paul actively contributes to the digital marketing community as a co-runner of the esteemed /r/BigSEO community on Reddit, renowned for hosting insightful industry Ask Me Anything (AMA) sessions. His valuable contributions extend beyond Reddit, as he serves as an author for Search Engine Land, sharing his industry insights and knowledge with a wide audience.
Additionally, Paul is a founder of Online Geniuses, a thriving Slack Chat community that brings together internet marketers from diverse backgrounds. This vibrant community fosters collaboration, knowledge sharing, and networking opportunities for its members.
Beyond his professional endeavors, Paul is a talented programmer with a genuine passion for horror movies and board games. In fact, he operates a dedicated board game blog, where he shares his experiences, recommendations, and reviews. This multifaceted approach allows Paul to indulge in his diverse interests while enriching the digital marketing industry with his expertise.
Paul finds immense excitement in witnessing the significant shift within the industry. When he initially embarked on his journey, the convergence of coding and SEO was a relatively unexplored concept. However, in recent years, this intersection has gained tremendous momentum, becoming a prominent trend. Paul revels in this evolution, as the growing recognition of the importance of coding in SEO has propelled the industry forward, opening up new possibilities and opportunities.
EP 370: Enterprise In-House SEO Advantages with Paul ShapiroInterview / podcastThis week’s featured guest is Paul Shapiro, founder of Online Geniuses, a Slack Chat-based community for internet marketers. He is a programmer and is very fond of horror movies and board games. In fact, he also operates a board game blog. He was on our show back March 2016, when we first discussed AMP on the show. This episode we discussed all things SEO. Tune-in to learn more about SEO during the EDGE of the Web episode 370.
Key topics discussed during the show:
Agency vs in-house SEO
Developing in-house SEO tools
Machine learning & SEO
SEO pro tip [...]
October 14, 2020- Digital Marketing News Roundup with Paul ShapiroNewsEvery time we produce an episode of the EDGE podcast, we take the time to let our guest weigh in on some of the latest digital marketing news headlines. The latest features host Erin Sparks and Creative Studio Producer Jacob Mann along with special guest Paul Shapiro, Global Director of Technical SEO for Condé Nast. Here’s the news roundup from Episode 370 of the award-winning EDGE of the Web podcast:
00:01:31
Facebook Announces New Advances in VR and AR, Including AR Glasses Coming Next Year
From Andrew Hutchinson on Social Media Today we learn that Facebook Announces New Advances in VR and AR, Including AR Glasses Coming Next Year. Facebook provided some major updates people will want to know about related to VR and AR during its Facebook Connect AR/VR showcase event.
Erin Sparks: The Project Aria glasses will bring users a 3D layer of relevant information right overtop the physical world you’re looking at through them. The prototypes of the glasses will be used for data gathering and training of the system. There are echoes here of Google Glass, which never really launched. It kind of feels like these glasses are a way of spying on people…
Paul Shapiro: Yes, a cynical approach would say these glasses will just be another advertising platform and another channel for collecting advertising data.
Erin Sparks: Like the googles in Ready Player One where 75% of the overlay was advertising, but of course without impeding performance.
Paul Shapiro: I’m a nerd at heart so I’m all-in, but they do look way uglier than Google Glass. I had friends who were in the beta group for Google Glass (which was never released publicly) and the problem with those was that functionality simply wasn’t robust. They didn’t really do anything. I can see Facebook making sure there’s better functionality than what Google Glass had. But will it be useful?
Erin Sparks: Facebook is also going to launch Oculus Quest 2 for gaming with significant upgrades from the previous version. Try watching a movie like Jurassic Park with Oculus. It’s really pretty incredible. Facebook seems to really be investing a lot in VR/AR efforts.
Paul Shapiro: The applications are mostly around video games so far. We have yet to see what these technologies can really do. Imagine Second Life as a virtual reality. That could be awesome.
Erin Sparks: They’re also trying to leverage the technology for work in non-office environments—infinite office—to facilitate and enhance remote collaboration.
00:09:30
Google: Don’t Expect Same Rankings After Manual Action Recovery
According to Matt Southern on Search Engine Journal, Google Says Don’t Expect Same Rankings After Manual Action Recovery. Google’s John Mueller advises site owners to adjust their rankings expectations after recovering from a manual action penalty.
Paul Shapiro: I haven’t had the misfortune of clients getting slapped with manual actions and penalties, but it seems lame on Google’s part to do a manual action and then continue the punishment even further. Recovery should include some restoration, not more punishment.
Erin Sparks: Mueller was basically saying if the things you had to correct because of a manual action played an important part in the ranking you were achieving, then obviously you’re not going to just immediately bounce back from that. After all, you didn’t really deserve that previous ranking because of whatever generated the manual action.
Paul Shapiro: And if you fix that and start doing better, then you should be able to recover.
Erin Spark: Yes, give a little hope, right?
00:13:29
Google Confirms Search Console Reporting is Delayed
On Search Engine Journal, Matt Southern reported that Google Confirms Search Console Reporting is Delayed. Google notified site owners that it’s experiencing “longer than usual” delays in Search Console reporting.
Erin Sparks: How often are you in Google Search Console?
Paul Shapiro: All the time! I look at that data every single day. And this is not the first time we’ve seen delays. It feels like it happens fairly frequently.
Erin Sparks: The delays were much worse at the beginning of the year for GSC data, so they’ve actually stepped up their game. It’s gone from days to hours, which is great. But we also need it to be consistent.
Paul Shapiro: And you don’t always need the freshest data. If you’re doing keyword research you need to look at data over time to see what patterns emerge, not just the most recent data. There are lots of things that should be driven at least in part by historical data.
Erin Sparks: It would be nice if they put as much effort into GSC as they have for Google Analytics.
Connect with Paul Shapiro
Twitter: @fighto (https://twitter.com/fighto)
LinkedIn: https://www.linkedin.com/in/paulnshapiro
Paul’s Technical SEO Blog: https://searchwilderness.com
Paul’s Boardgame Site: https://boardgamesquad.com
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October 14, 2020
- What Is AMP? An Interview With Paul Shapiro – Show 167Interview / podcastSEO Radio Podcast
#EDGETALK : What is AMP? – What We Learned at SMX West
Well, we’re back from the great beyond. We got out to San Jose and attended SMX, Search Marketing Expo 2016 this year and boy did we come back with some treasures.
There were a good number of speakers out there that had some wonderful presentations, and we thought, “Hey, we just can’t leave them there, we have to bring some of this back to our listeners.”
So, we have planned for you a series of shows, direct from the top Search Marketing thought leaders today. We’re bringing home the bacon, baby!
And we’re going to start with one of the main things that Google wants us to adopt – Accelerated Mobile Pages (AMP) for short. And we have none other than Paul Shapiro of Catalyst Marketing, to guide us through.
[...]
March 15, 2016
