EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
UPCOMING INTERVIEWS
- Daniel Cheung
- Martha van Berkel
- Sarah McDowell
- Gemma Houghton
- Dr. Pete Meyers
- Kyle Roof
- Andy Drinkwater
- Sara Taher
LATEST PODCASTS

585 | SERP Snippets Over Time w/ Brodie Clark
Join SEO consultant Brodie Clark & host Erin Sparks as they explore Google's rich snippets, knowledge graph & the impact of AI in the SERP on EDGEtalk!
583 | AI and Paid Media w/ Greg Finn
Join Erin Sparks & Greg Finn as they discuss the AI’s current and future impact on paid advertising on the latest episode of EDGEtalk!
581 | Google – The Disingenuous Trickster? with Greg Finn
Join Erin Sparks & Greg Finn as they discuss the state of Google's support for paid advertising and the rising cost per lead in the latest episode of EDGEtalk!
579 | Offensive vs. Defensive SEO w/ Chris Long
Chris Long & Erin Sparks discuss the differences between an offensive approach to SEO and a defensive approach to SEO on EDGEtalk.
578 | What Does Expertise Look Like in the Eyes of Google?
Tune in to the EDGEtalk where Chris Long & Erin Sparks discuss the meaning of expertise in the eyes of Google, Information Gain Score, and content freshness.
577 | News from the EDGE | Week of 3.13.2023
Join the EDGEnews podcast as Mordy Oberstein and Erin Sparks dive deep into generative AI, TikTok search ads, Grammarly, and more!