EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
460 | News from the EDGE | Week of 11.1.2021
We go “Meta” on today’s episode. Mordy wants to rename our firm’s name, Jacob wants to rename Indianapolis, Erin renames Morday, it’s all-Meta All-the-time today on the EDGE. Find out our take on Facebook-to-Meta, Google’s evaluation on spammy links and domains and, yup - a take on the AMP debacle, [...]
453 | Avoiding Black Hat Core Web Vitals
With Core Web Vitals prominent in the SEO community dialogue, we wanted to take a moment to dive deep into understanding the issue. We researched and found a world of caching and optimization tools, and then tripped across and tested one that had somewhat of a contentious discourse in the [...]
458 | News from the EDGE | Week of 10.25.2021
It was an all-skate for Google topics this week on the EDGE. The EDGE team covered articles from Search Engine Land and Search Engine Journal with a sidebar regarding Shaquille O’Neal’s appearance without podium on a Formula 1 race (serious squirrel chasing). Dive into the potential serious connotations of alleged [...]
456 | News from the EDGE | Week of 10.18.2021
Rollin, rollin, rollin...keep that mobile search rolling! Mordy, Jacob and Erin review the biggest news from last week - the Infinite Scroll on Google’s mobile search: did we just lose a psychological barrier that kept us in query revision mode? Are long tail phrase optimization strategies going to lose here? [...]
454 | News from the EDGE | Week of 10.4.2021
Mordy’s back in the second chair to discuss Google’s SearchOn event from last week and join Erin in basking in all of the great reveals that Google had in store for us. We cover articles from Search Engine Land and The Verge, deep diving into the challenge that Google has [...]
452 | News from the EDGE | Week of 9.27.2021
George Nguyen of Search Engine Land joined Erin on the show this week to cover the news this week in Mordy’s absence. We always love George’s take on the digital marketing fronts. This show focused on an article that PPC marketers need to pay very close attention to. Check your [...]
451 | The SCRUM: Is Google Search Getting Worse?
Episode 451 of the award-winning EDGE of the Web podcast features host Erin Sparks, SEMRush Head of Communications Mordy Oberstein, and Andrew “Optimisey” Cock-Starkey who is an SEO consultant in the UK and founder of Optimisey. This trio of SEO experts came together in a scrum-style meetup to discuss [...]
450 | News from the EDGE | Week of 9.20.2021
Mordy gave the 450 episode his own 450 response code (yes, check out server codes all of you SEO geeks)! He’s away on holiday and we brought it to the pre-eminent SEO auditor, Andy Drinkwater to come alone side Erin to discuss the news of the week. We’re talking Title [...]
449 | The Best Google SEO Tools and Extensions with Olga Zarzeczna
Olga Zarzeczna appears on the EDGE for her second segment as we discuss her recent articles, a list of 52 SEO tools from Google and 79 Best Chrome Extensions for SEO as well as the incredible success she has had with your consultancy, being that her site has only been [...]