EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
533 | News from the EDGE | Week of 09.19.2022
Articles from Search Engine Land, Tech Crunch, and Bloomberg this week. Find out what is changing in the world of SEO news from Erin, Mordy, and Jacob!
532 | Local Search Volatility and Google Accountability
Erin Sparks interviews "Professor Maps," Mike Blumenthal. From take-downs to suspensions- what is in store for the future of Google Business Profile accounts?
531 | News from the EDGE | Week of 09.12.2022
Good stories from Search Engine Land, Search Engine Journal and Barry. Could only really use two stories out of the six... Find out why!
530 | The Two Essential Ingredients of SEO w/Michel Fortin
Are you meeting your website visitors on the road to their solution with insightful, useful content, or is our SEO page built for keyword ranking?
529 | News from the EDGE | Week of 9.5.2022
Articles from the Verge, Search Engine Land, and DanTalyor.online as well as Search Engine Roundtable - it’s a jammed-packed digital marketing news show this week!
528 | User-First SEO = Helpful Content w/ Michel Fortin
Michel Fortin, long time SEO professional, has recently written a fantastic article just weeks before the Google Helpful Content Update algorithm change that came in August of 2022. Erin and Michel dig further into what Helpful Content is.
527 | News from the EDGE | Week of 8.29.2022
From listening to podcasts on Twitter to considerations of using AI to write your next piece of content. Erin, Mordy and Jacob cover it all.
526 | Dawn Anderson: Is That Page Good Enough to Represent the Query?
Learn more about semantic relationships of content on your websites. Dawn Anderson covers machine learning and how search engines use it to sort relevant content.
525 | News from the EDGE | Week of 8.22.2022
Google's Helpful Content update is upon us. Listen in as Erin, Mordy, and Jacob discuss the update and the anticipated fallout of SEOs and content creators everywhere.