EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
506 | News from the EDGE | Week of 6.6.2022
Ahrefs has rolled out a new search engine that they have been working on for three years. Could Yep.com be a Google killer? Join us as we pull the car over to the shoulder of the road and talk about censorship, big tech regulation, and paid ads.
505 | Are Brand SERPS an SEO Ranking Factor?
Is Brand SERP SEO? Are Brand SERPs a ranking factor for keyword ranking? We’re covering these questions and so much more in this episode.
504 | Keyword and Topic Research Tool Updates from InLinks with Dixon Jones
InLinks has made a major overhaul of their Keyword and Topic Research Tool. Learn more about it in this special podcast.
503 | News from the EDGE | Week of 5.30.2022
Google Core Update from May 2022, and the new Keyword Research tool update from Inlinks. We also deep dive into how to read Core Update volatility.
502 | Training on Google Analytics 4 with Krista Seiden
In part 2 of this interview, Krista Seiden of KS Digital, LLC shares her thoughts on the most significant differences between Universal Analytics and GA4.
501 | News from the EDGE | Week of 5.23.2022
Erin, Mordy and Jacob cover digital marketing news of the week from Search Engine Roundtable and Search Engine Land.
500 | Going Over the EDGE: Epic Fails for our 500th
We celebrate 500 episodes by going OVER the EDGE with some of our favorite guests over the years to discuss their epic fails and learn mistakes from others so you don't make them!
499 | News from the EDGE | Week of 5.16.2022
Google introduces the first designated schema ranking signal! Erin, Mordy and Jacob cover the Google I/O news of the week from Search Engine Roundtable, Search Engine Land and TechCrunch.
498 | Google Analytics 4 Ramp Up with Krista Seiden
Krista Seiden of KS Digital, LLC shares about her role as project manager of GA4, discusses the history of Google Analytics, and maps implementation of Google Analytics 4.