EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
428 | News from the EDGE | Week of 6.14.2021
Mordy Oberstein, George Nguyen and Jacob Mann host this week’s episode of News From The Edge. They wrestle the mic away from Erin Sparks to talk about Google’s stance on comparing ranking factors, explain creating Web Stories, and cover how Google is demoting libelous content. [00:03:17] Google says to not [...]
427 | Matching User Intent on Google Search with Mark Traphagen
Some shifts are necessary to understand user intent and how to meet the needs of your users. Looking at Google SERP topography with VP of Product Marketing and Training atseoClarity Mark Traphagen, metrics become pivotal when attempting to rank on Google Search. [00:04:44] What are some other metrics that should be [...]
426 | News from the EDGE | Week of 6.7.2021
On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein finally (yeah, our studio lost internet) get to cover the digital marketing and SEO news of the week. We dove into a number of items, including: [00:04:28] iContact acquires Moz. We’re saddened by the end of [...]
425 | The Problems and Future of Enterprise SEO with Mark Traphagen
What are the problems when analyzing and acting on data from an enterprise-level SEO projects. With hundreds of thousands of pages to deal with, the utilization of machine learning is fastly becoming an essential resource. Mark Traphagen of SEO Clarity gives us their insights into these issues. They also give [...]
424 | News from the EDGE: Week of May 31, 2021
On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein a number of Google moves this week including a very interesting jump links on featured snippets that don’t go off of headlines but off of Google reading and placing relevant references to the passages. There’s [...]
423 | Reporting on the Realm of SEO Ideas and Data with Roger Montti
Roger Montti shares his perspective on some advancing discussions that SEOs are having. He gives insight into what a day in the life of a tech SEO writer looks like and how he tackles writing for a diverse readership. [00:02:41] The Zero-Click Discussion the realm of ideas [00:07:57] Google’s meeting [...]
422 | News from the EDGE: Week of May 24, 2021
On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein explore the ways MUM may change search behavior, fall in love with the new Google Maps updates and revisit what we think matters when it comes to Core Web Vitals. [00:04:24] Something Special Hanging in [...]
421 | SEO Publishing and Recent Articles with Roger Montti
Roger Montti and Erin Sparks dive into some recent articles Montti has written regarding the Wix and WordPress smackdown. Montti expands on how the Pandemic has affected the technology community and relationships within the community. He also explains Core Web Vitals on his terms. [00:04:24] Roger’s Publishing History [00:07:03] [...]
420 | News from the EDGE: Week of May 17, 2021
On this week’s episode of EDGE of the Web, Erin Sparks and Wix’s Mordy Oberstein unpack the news about YouTube improving Creator Studio, new privacy-focused changes to Google Analytics and Tag Manager, Google’s statement on public blog networks and more. [00:02:47] YouTube is improving Creator Studio [00:12:06] Google Ads has [...]