EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
412 | News from the EDGE: Week of April 19, 2021
Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, talk about the news you need to know and understand over the past week, including more on the evolving story of FLoC, a delay in Google’s Core Web Vitals (i.e. Page Experience) algorithm update [...]
411 | Privacy & Inclusion with Carolyn Lyden of Search Engine Land
For episode 411 of the award-winning EDGE of the Web podcast we spoke with Carolyn Lyden, Director of Search Content at Search Engine Land as well as Third Door Media. Host Erin Sparks spoke with Carolyn about FLoC, zero-clicks and women in SEO. 00:04:00 FLoC, Google’s Federated Learning of Cohorts [...]
410 | News from the EDGE: Week of April 12, 2021
Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, pick apart digital marketing and SEO headlines this week, including updates to Google’s algorithm and Search Console. Oh, and Google may be in more legal trouble for giving favor to their own ads over [...]
409 | Community Narratives with Carolyn Lyden of Search Engine Land
For episode 409 of the award-winning EDGE of the Web podcast we spoke with Carolyn Lyden, Director of Search Content at Search Engine Land as well as Third Door Media. Host Erin Sparks spoke with Carolyn about how she got into SEO and what she’s bringing to her new roles. [...]
408 | News from the EDGE: Week of April 5, 2021
Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, pick apart digital marketing and SEO headlines this week, including Google showing competitors in knowledge panels (WHAT?!) and expanding on how core web vitals will affect rankings, as well as new enhancements in [...]
407 | Content Reuse with Ashley Segura of TopHatContent
For episode 407 of the award-winning EDGE of the Web podcast our special guest was Ashley Segura, VP of Operations and CoFounder of TopHatContent. Host Erin Sparks spoke with Ashley about how to repurpose and reuse content. Here’s what we learned: 00:03:28 Content Reuse: The What and Why Ashley explained [...]
406 | News from the EDGE: Week of March 29, 2021
Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, pick apart some fascinating digital marketing and SEO headlines this week, including the SEMrush IPO, hotel property promotion ads on Google, and a sharp increase in “zero-click” Google searches in 2020. Get the [...]
405 | Content Marketing Research and Business Goals with Ashley Segura
Our special guest for episode 405 of the award-winning EDGE of the Web podcast was Ashley Segura, VP of Operations and CoFounder of TopHatContent. Host Erin Sparks spoke with Ashley about recent developments in content marketing and how to make the most of content. Here’s what we learned: [00:03:13] Ashley [...]
404 | The EDGE of the Web 404 Page Awards Show
Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, host the first-ever EDGE 404 Awards! It will be the last one as well, since there will only be one EDGE episode 404. With a little help from our panel of judges, including Lily [...]