EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
401 | The ROI of SEO with Kevin Indig, Director of SEO at Shopify
Our special guest for episode 401 of the award-winning EDGE of the Web podcast was Kevin Indig, Director of SEO at Shopify. Host Erin Sparks spoke with Kevin about a better understanding of the ROI of SEO by moving away from linear models and transaction-based success goals lead in [...]
400 | News from the EDGE: Week of March 8, 2021
Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, cover the rise of digital ad taxes who pays the ultimate price, some incredible SERP upgrades on the Bing search engine, and why some sites are seeing their rich results disappear into thin air. [...]
399 | Link Building Tactics and Flipping Websites with Craig Campbell
For episode 399 of the award-winning EDGE of the Web podcast the special guest was Craig Campbell, an SEO consultant and trainer based in Glasgow, Scotland. Host Erin Sparks spoke with Craig about the wide array of link building tactics available to SEOs today, as well as how SEOs [...]
398 | News from the EDGE: Week of March 1, 2021
Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, pick apart three important headlines about Google along with Jacob’s once-upon-a-time appearance on The Price is Right, Erin’s close encounter with Steve Forbes, and Mordy’s water situation (or lack thereof and no, he’s not [...]
397 | Leaving the Digital Agency Life with SEO Expert Craig Campbell
Our special guest for episode 397 of the award-winning EDGE of the Web podcast was Craig Campbell, an SEO consultant and trainer based in Glasgow, Scotland. Host Erin Sparks spoke with Craig about leaving the digital agency life in favor of becoming an SEO consultant. Here’s what we learned: [...]
396 | News from the EDGE: Week of February 22, 2021
News from the EDGE: Week of February 22, 2021 Two stories this week are about what’s happening with Google Search Console, and a third is about an SEO smackdown between Wix and WordPress (Mordy says those are fightin’ words!). Host Erin Sparks and Studio Creative Director Jacob Mann along with [...]
395 | Optimizing Your Brand SERP Real Estate with Jason Barnard
In episode 395 of the award-winning EDGE of the Web podcast the conversation between Jason Barnard, the Brand SERP Guy and the Founder/CEO of Kalicube and Host Erin Sparks went deeper into understanding how to go about optimizing your brand SERP. Here’s what we learned: [00:07:45] Why the Brand [...]
394 | News from the EDGE: Week of February 15, 2021
News from the EDGE: Week of February 15, 2021 On tap this week is desktop messaging for Google My Business, why some do not like the scroll-to-text feature in SERPs (hint: Mordy hates it), and what the heck Google’s Passage Ranking really means. Host Erin Sparks and Studio Creative Director [...]
393 | Bringing Your Brand SERP into Focus with Jason Barnard
Our special guest for episode 393 of the award-winning EDGE of the Web podcast was Jason Barnard, the Brand SERP Guy and the Founder/CEO of Kalicube. Host Erin Sparks spoke with Jason about the concept of the Brand SERP and how it affects digital visibility. Here’s what we learned: [...]