EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
394 | News from the EDGE: Week of February 15, 2021
News from the EDGE: Week of February 15, 2021 On tap this week is desktop messaging for Google My Business, why some do not like the scroll-to-text feature in SERPs (hint: Mordy hates it), and what the heck Google’s Passage Ranking really means. Host Erin Sparks and Studio Creative Director [...]
393 | Bringing Your Brand SERP into Focus with Jason Barnard
Our special guest for episode 393 of the award-winning EDGE of the Web podcast was Jason Barnard, the Brand SERP Guy and the Founder/CEO of Kalicube. Host Erin Sparks spoke with Jason about the concept of the Brand SERP and how it affects digital visibility. Here’s what we learned: [...]
392 | News from the EDGE: Week of February 8, 2021
February 8, 2021 It was an all-Google kind of week for the news this time around, and almost an all-Barry Schwartz week as well, but we slipped in a story from Roger Montti as well. Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO [...]
391 | World Data Trends from 2020 and SEMRush Tools with Fernando Angulo
Few companies have their finger on the pulse of world data as much as SEMRush, which is why we spent some quality time with Fernando Angulo, Head of Communications at SEMRush. Host Erin Sparks spoke with Fernando about data trends from 2020, as well as what SEMRush can do [...]
390 | News from the EDGE: Week of February 1, 2021
February 1, 2021 It’s a busy week at the EDGE news desk with stories such as how Google’s local services ads (Google Guaranteed) are impacting regular Google Ads accounts, how Google is now spinning its ongoing battle with Australia, and a new privacy standard that privacy advocates hope will actually [...]
388 | News from the EDGE: Week of January 25, 2021
January 25, 2021 It’s an all-Google set of digital marketing news headlines this week with price drops featured in rich results, contextual links in featured snippets making SEOs nervous, and turning up the heat Down Under with the threat of pulling search from Australia. Bernie Sanders even made an appearance [...]
389 | SEMRush During the Global Pandemic with Fernando Angulo
Our special guest for episode 389 of the award-winning EDGE of the Web podcast was Fernando Angulo, Head of Communications at SEMRush. Host Erin Sparks spoke with Fernando about what it’s been like to be a leading SEO automation company with worldwide reach during a global pandemic. Here’s what [...]
387 | The Impacts of Anti-Trust Lawsuits on Digital Marketing with Sam Tomlinson
In the second part of an interview with was Sam Tomlinson, Executive Vice President at Warschawski, host Erin Sparks spoke with Sam about some of the specifics of emerging anti-trust actions against big-tech companies, and what the impacts might be for digital marketers. Here’s what we learned in episode [...]
386 | News from the EDGE: Week of January 18, 2021
January 18, 2021 Yelp, Google, and YouTube all made headlines for this week’s digital marketing news roundup. Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, pick apart key stories to keep you up-to-date in this news roundup in episode 386 the award-winning [...]