EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
384 | News from the EDGE: Week of January 11, 2021
News from the EDGE: Week of January 11, 2021 Our digital marketing news headlines this week all revolve around Google in way or another, including how they sell ads, how they’re looking at user intent, and subtopic rankings. Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy [...]
383 | News from the EDGE: Week of January 4, 2021
News from the EDGE: Week of January 4, 2021 2021 has finally arrived, and not a moment too soon! But does it really feel any different so far from 2020? Maybe not, but what is different is having not just one, but TWO industry experts to cover this week’s digital [...]
382 | News from the EDGE : Week of December 28, 2020
News from the EDGE: Week of December 28, 2020 While we’re all very much looking forward to putting the year 2020 firmly in the rearview mirror, we have one last digital marketing news roundup to send your way. Host Erin Sparks and Creative Studio Producer Jacob Mann along with our [...]
380 | News from the EDGE : Week of December 21, 2020
Week of December 21 Digital Marketing News Roundup with Mordy Oberstein We had such a great digital marketing news roundup last week with special guest Mordy Oberstein, Wix’s SEO Liaison, that we brought him back in again to discuss this week’s news! Host Erin Sparks and Creative Studio Producer Jacob [...]
379 & 381 | The LinkedIn Difference with Shay Rowbottom
Episode 379 | The LinkedIn Difference with Shay Rowbottom We’re joined again on the EDGE by Shay Rowbottom, a social media influencer on LinkedIn. Shay shares with the EDGE listeners key thoughts about the strength of the LinkedIn audience, why there are so different from every other type of social [...]
378 | News from the EDGE : Week of December 14, 2020
Each week on the EDGE of the Web we invite an industry insider to talk about some of the latest digital marketing news headlines. This week host Erin Sparks and Creative Studio Producer Jacob Mann along with special guest Mordy Oberstein, Wix’s SEO Liaison. Here’s this week’s news roundup from [...]
376 & 377 | What Does Semantic Search Mean? with Dixon Jones
In episode 376, Dixon Jones rattles off some core concepts of semantic search and what it means to today’s SEO professional. Learn about the history of semantic search, Google’s patent development toward understanding things, not strings. Join us in the first of 2 parts, talking to a leader in the [...]
374 & 375 | Old SEO Tactics: What Not to Do in SEO with Kristina Azarenko
In Part 1 of episode 374, Kristina Azarenko joins the EDGE to discuss old SEO techniques and tactics that don’t hold water any more. Some techniques covered: PR bombing, DMOZ, link directories, and much more. This is an important show to listen to if you are hiring SEO talent. Listen [...]
EP 372 & 373: How to Grow Your Podcast with Benjamin Shapiro
Benjamin Shapiro, host of The MarTech podcast and Voices of Search podcast joins us to discuss key items that every podcaster should know when growing their podcast. Discussed are key points list: How Benjamin got the MarTech podcast started. What are the first steps in growing your podcast? What does [...]