EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS

Optimizing Online Forms For Conversion – Show 125
The Industry's Favorite SEO Podcast #EDGETALK : How To Optimize Your Online Forms Some people hate forms. In fact, nearly everybody hates forms. Fill this in, give me your details, do not pass go until you've told me you mother's maiden name. How rude! When you are pumping time and [...]
Lead Acquisition – Why You Need To Have Live Chat – Show 124
The Industry's Favorite SEO Podcast #EDGETALK : 5 Reasons Why You Need Live Chat Well, you've done it. You crossed that line, committed a budget to digital marketing. So you have your paid ads, your SEO, your Social Media - all running. Now that you upped your game, laying out [...]
Lead Acquisition for PPC – Show 123
The Industry's Favorite SEO Podcast #EDGETALK : 5 Tips to Improve Your PPC ROI So, you have set up a PPC campaign and now you're waiting for the leads to roll in...but they are not! Didn't you get sold on the fact that this will get you right in front [...]
Achieve Virtual – A Client Success Story – Show 122
The Industry's Favorite SEO Podcast #EDGETALK : Achieve Virtual - A Client Success Story We talk about numerous strategies that can help your business succeed online, but we don't often bring a spotlight on our own client success stories. Well, we thought it would be great to do just that, [...]
5 Reasons To Do PPC in 2015 – Show 121
The Industry's Favorite SEO Podcast #EDGETALK : How to Protect Your Website and Social Media Accounts From Being Hacked Have you been on the fence about deciding to run advertisements online? I bet you have heard stories, sometimes horror stories, about running ads on Google, Bing, and Facebook. If you [...]
Rook Security on Social Account Hacking – Show 120
The Industry's Favorite SEO Podcast #EDGETALK : How to Protect Your Website and Social Media Accounts From Being Hacked There's certainly talk now of online security. There are reports of hacking of Sony by reportedly North Korea, as well as the ISIS hack on the US social media accounts. This [...]
How To Create Scannable Content For Your Website – Show 119
The Industry's Favorite SEO Podcast #EDGETALK : Formatting SEO and User-Friendly Content Jumping into a new year obviously comes with the goal of doing some things differently - and that applies to your marketing as well! Let me ask you something - do you think that people have an easy [...]
2014 in Review, 2015 Forecasts – Show 117
The Industry's Favorite SEO Podcast #EDGETALK : What do you think will happen in 2015? Well, we're wrapping up our year of inbound marketing concepts for 2014 and we are about to dive into our predictions for 2015. What is going to happen in the world of social media, SEO, [...]