EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
Forget Mobile Strategy – Show 107
The Industry's Favorite SEO Podcast #EDGETALK : You Shouldn't Have a Mobile Strategy You have been talking with your marketing team and the development firm you have selected, all focused on developing that MOBILE STRATEGY. Well, we're going to tell you that you SHOULDN'T HAVE ONE! ::Crickets:: Yup, that's what [...]
Identifying Outdated SEO Techniques – Show 106
The Industry's Favorite SEO Podcast #EDGETALK : Old SEO Techniques That Don't Work! Have you ever wanted to know what are the outdated techniques in the area of Search Engine Optimization. Wouldn't it be nice to armed with that information, the next time you talk to your web guy (or [...]
Ditching the Keyword Ranking Reports – Show 105
The Industry's Favorite SEO Podcast #EDGETALK : Goodbye Keyword Ranking Reports! (Thanks Google Pigeon!) If you have been watching your site's performance on search engines over the last few years, you most likely have been paying attention to one thing in particular - the rank of your site on terms [...]
Email Newsletters Best Practices – Show 104
SEO Radio Podcast #EDGETALK : Email Newsletters Are you messing up your email newsletter? There - I'll just say it! Newsletters are a powerful tool to promote your business and attract and retain new clients. We have some tips to help you avoid the most common blunders. ALSO: Another great [...]
Kottages 4 Kids & Bloomerang – Show 103
The Industry's Favorite SEO Podcast #EDGETALK : Kottages 4 Kids, Bloomerang and Non-Profits If you didn't hear our show last week, we talked about social media and how it helped the ALS Ice Bucket Challenge - and what a great fundraiser it was. We're continuing our discussion regarding fundraising social [...]
Lessons from the Ice Bucket Challenge – Show 102
The Industry's Favorite SEO Podcast #EDGETALK : Ice Bucket Challenge Alright, we've got to talk about this - The ALS Ice Bucket Challenge! This has been a HUGE social media viral moment. Are there actual lessons that we can learn here for our own social media campaigns?? ALSO: Why your [...]
How To Create Shareable Content – Show 101
The Industry's Favorite SEO Podcast #EDGETALK : Shareable Content Did you know that there are still a few simple hacks left that you can start right now that will make your content more shareable? In short, we began wondering what makes on headline more likely to be shared than another? [...]
Pigeon Droppings and Site Strategics’ 10-Year Anniversary – Show 100
The Industry's Favorite SEO Podcast #EDGETALK : Google Pigeon Update In the past few days, Google has silently rolled out changes to their search algorithm that have a direct impact on local search. Many search experts have dubbed this the “Pigeon” release. This has a major impact on your Local [...]
10-Minute Adwords Optimization Checklist – Show 99
The Industry's Favorite SEO Podcast #EDGETALK : PPC Checkup AdWords is quite a complex tool, one that not everyone can understand. That leaves many people in the dark about arguably one of the most important aspects of online marketing. Many businesses prefer to outsource the task. But don’t you want know whether [...]