EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
Jeffrey Rohrs, Author of Audience – Show 69
The Industry's Favorite SEO Podcast #EDGETALK : JEFFREY ROHRS, AUTHOR OF AUDIENCE Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets [...]
Interview with PERQ – Consumer Incentives – Show 68
SEO Radio Podcast #EDGETALK : LEADER IN CONSUMER INCENTIVES - PERQ We have a couple of guests in house for this week's show. Gentlemen from PERQ - a company headquartered in Indianapolis, IN. This company does something simple - they help businesses attract consumers through incentives, with use of cutting [...]
How To Improve eCommerce SEO Rankings – Show 67
The Industry's Favorite SEO Podcast Have you wondered why your nice shopping cart site's pages aren't ranking. It probably took some time to build the entire site - and you're scratching your head about why the search engines aren't ranking you pages at all. We know why : It's about [...]
Google Hummingbird Update – Show 66
The Industry's Favorite SEO Podcast Well Google's done it again: A new algorithm change - what does that mean? Google changes how it presents content in its search results regularly, to improve the quality of its results and to penalize sites that are trying to game the system. We had [...]
Google Keyword Data Apocalypse – Show 65
The Industry's Favorite SEO Podcast Google has stopped providing ANY Keyword Data There's a bit of information that you need to know now if you are doing online marketing for your website. Google Keyword Data, what searchers are typing in to find you, is now gone - finished, kaput - [...]
Interview: Tom Webster from Edison Research – Show 64
The Industry's Favorite SEO Podcast Interview with Tom Webster from Edison Research We've got a great interview today with a thought leader in Social Media & Research : Tom Webster of Edison Research Author of BrandSavant : a repository of data being generated by social, digital and traditional media - [...]
Redefining the Website – Show 63
The Industry's Favorite SEO Podcast The Definition of a Website Must be Updated Out With The Old Unfortunately, the current outdated definition of a website has perpetuated the view of a website as an exercise in technology, rather than a function of business. Let’s talk about what the definition of [...]
Three Reasons Why Websites Fail – Show 62
The Industry's Favorite SEO Podcast A recent study showed that 72% of all websites are failing to attract new visitors and convert leads. Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to [...]
Mark Schaefer – Physics of Social Content – Show 61
The Industry's Favorite SEO Podcast #EdgeTalk : Mark Schaefer – Physics of Social Content We’re going to be talking about something today that is a concept that all marketers need to embrace if they want their content to thrive in the digital space. That’s the Physics of Social Content. Ready [...]