EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS

Three Reasons Why Websites Fail – Show 62
The Industry's Favorite SEO Podcast A recent study showed that 72% of all websites are failing to attract new visitors and convert leads. Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to [...]
Mark Schaefer – Physics of Social Content – Show 61
The Industry's Favorite SEO Podcast #EdgeTalk : Mark Schaefer – Physics of Social Content We’re going to be talking about something today that is a concept that all marketers need to embrace if they want their content to thrive in the digital space. That’s the Physics of Social Content. Ready [...]
5 Ways to Stop Content Theft – Show 60
The Industry's Favorite SEO Podcast #EdgeTalk : STOPPING CONTENT THEFT It's Show 60! Yes 60! Hoot Hoot! If you have a blog, write articles for content websites, or manage an online magazine, chances are you've had, or will have, your content stolen at least once. The stolen content then is [...]
15 Ways To Build Your Brand’s Authority – Show 59
The Industry's Favorite SEO Podcast EdgeTalk : 15 Ways To Build Your Brand's Authority We're talking Checklists - so get your pencils ready! These days, authority matters. Not only will building your brand's authority help create the necessary SEO signals to improve your site's natural search performance, it'll also create [...]
IEDC – Indiana Economic Development Corp Issues – Show 58
SEO Radio Podcast EdgeTalk : IEDC Indiana Economic Development Corp Issues Today we’re talking about a local Indianapolis Business issue that has come to light, concerning capital investment into start-up companies here in our city. There was a news article from the Indy Star recently about the IEDC, the Indiana [...]
Interview with Jason Keath of Social Fresh – Show 57
The Industry's Favorite SEO Podcast EdgeTalk : Jason Keath & Social Fresh We have the opportunity to speak with a leader in online marketing, Jason Keath is the CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker, and [...]
Jay Baer & His Social Media Book – Youtility – Show 56
The Industry's Favorite SEO Podcast EdgeTalk : Jay Baer & Youtility We have the opportunity to speak with a leader in online marketing, the hype-free digital marketing strategis, speaker and author : Jay Baer. We’re excited to talk to him about his new book about Online Marketing without the Hype [...]
How To Optimize Your Videos For Search – Show 55
The Industry's Favorite SEO Podcast EdgeTalk : What’s the second largest search engine? Did you know it is YouTube? If you didn’t know that, then there’s a lot of new traffic that could be in front of your site if you adopt some optimization techniques for videos. VIDEO OPTIMIZATION IS [...]
What is the One Thing that Stops Conversion? – Show 54
The Industry's Favorite SEO Podcast EdgeTalk : What's The One Thing That Keeps Searchers From Converting On Your Site? There is an insidious voice speaking to your visitors from the moment they click through to your site. It camps in the back of their minds, setting up a tent and [...]