This week’s featured guest is Will Critchlow, CEO of Search Pilot, a company owned by the founders of Distilled. SearchPilot focuses on its SEO A/B testing and meta-CMS technology (previously known as Distilled ODN). We covered a number of things regarding the history of Search and also deep-dived into the development of Search Pilot. After covering the last 15 years of SEO we went into how the machine learning era is going to evolve SEO. You won’t want to miss EDGE of the Web episode 371!
Key topics discussed during the show:
Development of SearchPilot
Eras of Search
Last 15 years of SEO
Machine learning evolving SEO
Show News
Facebook May Ditch Europe Over Data Regulations
Rising concern over data sovereignty has many countries carefully considering the risks of international user data sharing.
New Web Stories WordPress Plugin by Google Now Available
Previously available only as a beta version through GitHub, Web Stories is now in the WordPress Plugin Repository to help publishers quickly turn existing content into “snackable” chunks.
Google is Profiling for Sites for Authoritativeness and Expertise
A careful reading of Google blog posts in light of recent core updates reveals the evolution of something that could be called an “authority profile” in Google search.