A Philosophical Change in SEO.
Eli Schwartz has helped in honing a much better perspective of understanding where SEO really needs to reside: Product-Led SEO. On this podcast we cover his career, his struggles in the early days of SEO as well as his new book, “Product-Led SEO: The Why Behind Building Your Organic Growth Strategy”. It’s a great take on how SEO is really about the customer needs, not the rank you receive. Dive into the first of two interview segments with us as we unpack a philosophical change in SEO.
- [00:05:45] Eli’s start – how he learned SEO. getting smacked up side the head by Google.
- [00:16:09] You need to help people in your industry as you have been helped along the way.
- [00:17:12]
- [00:18:03] Eli Schwartz’s Book: Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
- [00:18:30] A philosophical change for SEO
- [00:23:27]
- [00:25:48] The Core of SEO: The User and then The Product
- [00:28:39] Reclaim your own Product and Features
- [00:31:04] Don’t chase the algorithm: algorithms change, users don’t change
