524 | The Evolution of Google Updates w/ Dawn Anderson

Evolving to Helpful Content

Dawn Anderson joins Erin Sparks to discuss the history of Google updates and the pursuit of “cleaning” up the web.  Dawn shows her expertise and knowledge in the science of SEO. She gives context to the timeline of updates in light of the new Google Helpful Content update just released. We discuss the continued goals of spam removal and increasingly helpful content promotion in search.  Listen as we unpack Natural Language Processing, BERT, E.A.T., and all of the signals that Quality Raters Guidelines mark as trustworthy.

• [00:01:30] Our Title Sponsor
• [00:01:59] Check Out Our Weekly News
• [00:08:55] Google Crawling the “Frontier”:  Avoiding Low Quality
• [00:10:08] The 2009 Caffeine Update
• [00:10:49] 2011 Google Panda: A Focus on Low Quality
• [00:11:27] 2012 Google Penguin Update was Massive
• [00:12:58]
  EDGE of the Web Sponsor: Page One Power
• [00:13:40] 2014 – The Emergence of E.A.T. (YMYL)
• [00:15:09] E.A.T. is a Testing Standard to Give Feedback Back to the Algorithms
• [00:17:08] 2015 Mobilegeddon & RankBrain
• [00:17:55] 2018’s Broad Core Algorithm Update
• [00:19:07] BERT (2019): Understanding of the Nuance in Language
• [00:21:24] Page Experience Updates in 2020
• [00:24:02]
  EDGE of the Web Sponsor: Site Strategics
• [00:24:48] 2021 Passage Ranking (not Passage Indexing): Related to Efficiency
• [00:27:52] Now that we have Efficiency, MUM expands across all Media
• [00:29:57] Product Review Updates (more Helpful Content?)
• [00:34:08] The Push Back on Disinformation
• [00:37:40] The Speed of Updates: Testing is Happening in the Wild

Thanks to our sponsors!

• EDGE of the Web Sponsor: Page One Power
• EDGE of the Web Sponsor: Site Strategics