585 | SERP Snippets Over Time w/ Brodie Clark

AI Hallucinations Oh My!

How have Google’s rich snippets and knowledge graphs evolved over time? What impact will generative AI have on the SERP? What tools can we use to detect AI-written content?

Guest Brodie Clark, SEO consultant, and host Erin Sparks explore these questions and many more.

Join us for some SEO tomfoolery on this episode of the EDGE!

• [00:00:39] Introducing Brodie Clark
• [00:04:45] Living the Agency Life
• [00:06:41] Making the Transition to a Solo Consultancy
• [00:09:33] Exceeding Expectations
• [00:12:07]
  EDGE of the Web Sponsor: Site Strategics
• [00:15:03] AI & SEO
• [00:21:04]
  EDGE of the Web Sponsor: Wix
• [00:21:38] AI Hallucinations
• [00:23:47] AI Detection Tools
• [00:24:53] Changing Topography of the SERP
• [00:28:52] SERP Timeline Resource
• [00:31:54]
  EDGE of the Web Sponsor: SE Ranking
• [00:33:36] You Must Stay on the SERP
• [00:36:40] Google’s AI Web Stories
• [00:38:44] What are the Best Recent Featured Snippets?

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