643 | News from the EDGE | Week of 11.20.2023

Notes by Google, Coming Soon

Welcome back to News from the EDGE! There’s plenty of chaos within OpenAI as CEO Sam Altman is ousted by the board who justifies the decision as ‘for the betterment of mankind’. Google adds ‘Notes’ feature to its artillery, allowing searchers the ability to write their own note on a specific search result listing… What could go wrong here! Plus, Google makes changes to ad policy to further protect children from dangers on the web. The landscape of the SERP is changing, so tune in for all the updates on digital marketing and AI from this past week right here on the EDGE

News from the EDGE:

• [00:11:48]
  EDGE of the Web Sponsor: Site Strategics
• [00:05:04] Google Search tests Notes on search results
• [00:07:33] Google launches new personal search experience with follow button and personalized ranking
• [00:11:48]
  EDGE of the Web Sponsor: InLinks
• [00:12:35] Google announces update to child and teen ad policy language

AI Blitz:

• [00:18:12] Microsoft recruits former OpenAI CEO Sam Altman and Co-Founder Greg Brockman
• [00:22:07] Meta disbanded its Responsible AI team
• [00:23:39]
  EDGE of the Web Sponsor: Hostinger

AI Tools:

• [00:25:00] GPT Zero – More than an AI detector. Preserve what’s human
• [00:25:59] Munch – Extract the most engaging and impactful clips from your long-form videos

Barry Blast from Search Engine Roundtable:

• [00:27:34] Avoid including prices of flights in your title tags, says Google
• [00:29:07] New Yahoo Search Experience May Launch Soon
• [00:31:01] Google updates search quality raters guidelines