As we start coming to the end of 2016, we try to get a handle on all the different tactics in digital marketing. And one of the most important tactics, that is constantly changing, is PPC. It’s a huge environment to talk about and we going to be talking to one of the top influencers in that space – and that is Kirk Williams, owner of ZATO Marketing.

Fresh off his presentation at the State of Search, Kirk discusses with us some of the points he made. His presentation was titled “How to Survive (& Actually Thrive at) SMB PPC.

Plus, we discuss Kirk’s background in Theology and he shares with us some elk hunting stories!