Is your marketing content cheating on you? You think your content may be OK, but could it actually be sending your prospects to your clients and away from what you want them to do on your website?

We are talking this week to Amy Harrison, a copywriter based in Brighton in the UK. Amy is one of our favorites in the industry, and when we heard her speak at the Call to Action Conference this summer, we knew we had to have her on the show.

We discuss with Amy on how to differentiate your content from your competitors, how to find the features your customers care about the most, and we find out more about Amy’s unique background in copywriting.

It was a fun conversation with Amy and we can’t wait to have her on again!