Joe Lazauskas joins us on the show today to break down a few of the major concepts in his new book “The Storytelling Edge.” This book came out earlier this year and it dives deep into the neuroscience behind why humans enjoy storytelling.

Joe helps companies all the time in his role as the Head of Content Strategy at Contently find and tell their story and that’s why he decided to write this book.

Also in this episode, Joe discusses the key elements to a great story, what makes people actually care about a brand’s content, and the pitfalls of pushing product and content marketing’s inauthenticity problem.

All this and more today on the EDGE!

CONTEST – To win a free book of “The Storytelling Edge”, we are going to do something a little different. As you’ll hear in the episode, a joke is made about dinosaur haikus. So to win a copy of the book, please write your best dinosaur-themed haiku on Twitter by using #EDGEtalk and by tagging us on Twitter (@edgewebradio). One random winner will win a copy of the book! (If you need help with the format of a Haiku, use:


EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.

Visit to get 30% off your comprehensive review of your digital assets!

Site Strategics Logo with orange background

Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher! And now we’re on Spotify!