Have you ever read your own website and thought, “That just doesn’t sound like me?” or maybe your sales copy feels too pushy? The future of SEO is natural language (Think voice search) and so we were excited to talk to Nick Usborne about his new course Conversational Copywriting.

Nick Usborne has been a copywriter for 40 years and has written for some of the world’s biggest brands including Apple, WebEx, Chrysler, and Citibank. He has recently launched a new online training course and blog called Conversational Copywriting where he is looking to change the way we think about content.

Also, we learn more about WordPress 5.0, DuckDuckGo and their new study and find out what Amazon is doing to get advertisers to give them free advertising.

All this and more on this episode of EDGE of the Web!


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