From a young age, we are taught to share. Sharing is important and sharing is caring. But, when it comes to our professional lives, teams within an organization are unwilling to share data with other departments that could be very valuable to that group. What would happen if we were sharing our data in between departments? How much better would our marketing be?

Erin Acheson, the President and COO of DemandSphere, shares with us how she helps companies break down these silos and barriers to help to bridge that gap between the content marketing team and the marketing strategy team. What types of data do these departments need to know and how can things be improved?

Plus, we discuss an exciting update from eCommerce websites, shoppable ads within Google Images, and what are people actually using their smart speakers for? All this and more EDGE of the Web.


EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.

Visit to get 30% off your comprehensive review of your digital assets!

Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher! And now we’re on Spotify!