More and more companies involved in B2B Digital Marketing realize they need to make the most of LinkedIn but aren’t sure how to make it happen. Find out how Shay Rowbottom of Rowbottom Marketing leverages video content to connect with target audiences. She joined LinkedIn back in May 2018 and within one year gained more than 60,000 followers! Erin and Shay also explore Google’s new social network, possible algorithm updates, and a deeper look into LinkedIn moving beyond “business only” style posts.


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