July 23, 2019
EP 320: Extreme Growth from LinkedIn with Shay Rowbottom
More and more companies involved in B2B Digital Marketing realize they need to make the most of LinkedIn but aren’t sure how to make it happen. Find out how Shay Rowbottom of Rowbottom Marketing leverages video content to connect with target audiences. She joined LinkedIn back in May 2018 and within one year gained more than 60,000 followers! Erin and Shay also explore Google’s new social network, possible algorithm updates, and a deeper look into LinkedIn moving beyond “business only” style posts.
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Show Reference Links
Guest LinkedIn: Shay Rowbottom
Guest YouTube: Shay Rowbottom
Guest Twitter: @shay_rowbottom
Guest Facebook: Shay Rowbottom
Instagram: Shay Rowbottom
Google is back with another social network
Google just can’t stay out of the social network economy- this time with a project named “Shoelace” - which google claims will “supercharge your social life” - This social network will be region-based, and is currently only available in small parts of New York.
By: Catherine Ellis
Was there another Google algorithm update in July?
Data, charts, graphs, and buzz all point to another possible algorithm update. Learn more from this great article by Barry Schwartz.
By: Barry Schwartz
Publishers are finding LinkedIn isn’t just for business news anymore
Companies are finding that LinkedIn shares don’t always need to be career focused. USA Today editor, “We reanalyzed our strategy and noticed the stories that did best on LinkedIn were the ones focused on the consumer or ‘news you can use.’” -- Frequent shares on LInked in don’t appear to be punished by an algorithm the way repetitive sharing on FB might be
By: Kerry Flynn