Wondering what you really need to know about BERT and natural language SEO? Our listeners get the perspective of an international SEO and digital strategy consultant speaker, trainer, and lecturer this week to dive deeper into what NLP, natural language processing, and how you can optimize your content for NLP. This week’s featured guest Dawn Anderson, Managing Director at Bertey, helps us unpack BERT and natural language SEO.
Some key topics discussed during this show include:
• What natural language SEO entails
• Challenges in optimizing for NLP
• Steps for optimizing content for NLP
As of today, Danny Sullivan confirms that webpages with a Featured Snippet will not get a repeat listing in the organic listings on page one. Some were enjoying taking up two coveted pages 1 of SERP real estate.
Four little-known tech companies are mounting an antitrust lawsuit against Facebook, claiming the social media giant maintains a brazen anticompetitive scheme, including the acquisition of Instagram and WhatsApp.
When searchers click on a SERP link to check it out, they may or may not then return to the SERP to look at other results. SEOs are now becoming obsessed with how much time users spend on a webpage for going back to the SERP.
