Guiding the Buyer’s Journey
After a long hiatus, Marketing Scientist Dr. Pete Meyers is back on the EDGE once again! As a marketing scientist at Moz, Dr. Pete specializes in monitoring the google algorithm. In this episode, Dr. Pete shares his perspective on the SGE generative experience, as well as how site owners can utilize the new SERP. Google, Google, and more Google is what’s in store today. Learn how to seize control of your customer’s journey in this episode of EDGE of The WEB!
- [00:03:03] Introducing Marketing Scientist, Dr. Pete Meyers
- [00:14:49] Dr. Pete’s Biggest Takeaways from Google I/O
- [00:18:42] Should Site Owners Anticipate Traffic Loss?
- [00:23:56] How Will Google’s Generative AI Change The Buyer’s Journey?
- [00:27:34] Does Google Have The Rights To Your Content?
- [00:32:25] Will Google Remove Query Reporting Due To Privacy Purposes?
- [00:35:14] How Can You Control The Buyer’s Journey Moving Forward?
- [00:37:28] The Impact Of Paid Ads In The New Journey Funnel