EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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LATEST PODCASTS
560 | Understanding the Knowledge Graph and Topic Layer w/ Cindy Krum
Erin and Cindy walk through the history of the portability of concepts in search, watching what Google is leveraging as it rolls out features and functions for content providers to test.
559 | News from the EDGE | Week of 01.02.2023
Erin Sparks and Mordy Oberstein explore what 2023 might look like in search and how SEO and content can be impacted by AI chatbots.
558 | Optimizing Search Content Like a Comedian w/ Dan Shure
Dan shares a solid content creation perspective, focusing on intent before E-E-A-T.
557 | Finding or Creating Your Podcast Niche with Dan Shure
Dan shares some podcasting tips with our listeners as he reflects on one of the most important elements of podcasts.
556 | News from the EDGE | Week of 12.19.2022
There’s a lot of news this week coming up on the holidays and it’s Google’s fault! Mordy Olberstein and Erin Sparks dig into the big marketing stories of the week.
555 | Why Do We See Google as a Person?
Marketers, SEOs and people in general personify and anthropomorphize anything that's too big a concept or too great an entity to understand.
554 | News from the EDGE | Week of 12.12.2022
When a bot writes a podcast intro - and then the hosts talk about AI, ChatGPT, and where the world is headed with automation (along with some google updates!)
553 | Videos for SEO and SEO for Videos – Paul Andre de Vera
Paul Andre de Vera explores both video SEO and YouTube optimization in this high energy episode of Edge of the Web Radio.
552 | News from the EDGE | Week of 12.05.2022
The EDGE team digs into a lot of news this week with stories from Search Engine Land, Search Engine Journal, Search Engine Roundtable and Fox News