EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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LATEST PODCASTS

542 | News from the EDGE | Week of 10.31.2022
Covering articles from MarTech, Android Police, Search Engine Land and Semrush.
541 | Dealing with Plagiarism and Imposter Syndrome w/ Olga Zarzeczna
Olga shares some important lessons from this experience and advises others who may be silently struggling with confidence.
540 | News from the EDGE | Week of 10.24.2022
To quote Mordy: if you got hit by the update: Check your rankings, check your site, check your content, and then check your soul (ouch).
539 | Yet Even More Top SEO Mistakes w/ Olga Zarzeczna
What are the top SEO mistakes that Olga Zarzeczna has seen, and what can you do to avoid them? We keep adding to the list!
538 | News from the EDGE | Week of 10.10.2022
Andrew Optimisey shares some of the great speakers from BrightonSEO, which makes us all sizably jealous here in the midwest!
537 | Top SEO Mistakes from Olga Zarzeczna
What are the top SEO mistakes that Olga Zarzeczna has seen, and what can you do to avoid them?
536 | News from the EDGE | Week of 10.3.2022
There were so many things from the Google Search On event! All the things!
535 | When “It Depends” Doesn’t Cut It w/ Tyler Bain
The usage of “it depends” when working with SEO clients: There’s a lot behind that phrase, and it has a stigma as well. Listen in as we tackle goal communications with clients and the responsibility of project managers to help educate their clients.
534 | Images and Local Search with Mike Blumenthal
Mike Blumenthal talks of the value of image optimization for Local Search and gives us his take on the recent Google updates and how they may affect local visibility.