EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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LATEST PODCASTS
462 | News from the EDGE | Week of 11.15.2021
Covering a lot of (Site)Ground here on the show today with Erin Sparks and Mordy Oberstein. Learning about the carbon emission expense of IndexNow, SiteGround sites being deindexed from a 4-day DNS outage and how machine written content may not be so bad in the future.
461 | News from the EDGE | Week of 11.8.2021
Tons of Google changes. From the name of GMB, to the best location on a webpage to place your videos- there is a whole lot going on this week.
455 | Future-proofing Your Site-Speed
With Core Web Vitals prominent in the SEO community dialogue, we wanted to take a moment to dive deep into understanding the issue. We researched and found a world of caching and optimization tools, and then tripped across and tested one that had somewhat of a contentious discourse in the public square. We reached out to the author of an article crying “FOUL!”. Let's learn about the CWV issue and find out about Black Hat Core Web Vitals today on the EDGE.
460 | News from the EDGE | Week of 11.1.2021
We go “Meta” on today’s episode. Mordy wants to rename our firm’s name, Jacob wants to rename Indianapolis, Erin renames Morday, it’s all-Meta All-the-time today on the EDGE. Find out our take on Facebook-to-Meta, Google’s evaluation on spammy links and [...]
453 | Avoiding Black Hat Core Web Vitals
With Core Web Vitals prominent in the SEO community dialogue, we wanted to take a moment to dive deep into understanding the issue. We researched and found a world of caching and optimization tools, and then tripped across and tested [...]
458 | News from the EDGE | Week of 10.25.2021
It was an all-skate for Google topics this week on the EDGE. The EDGE team covered articles from Search Engine Land and Search Engine Journal with a sidebar regarding Shaquille O’Neal’s appearance without podium on a Formula 1 race (serious [...]
456 | News from the EDGE | Week of 10.18.2021
Rollin, rollin, rollin...keep that mobile search rolling! Mordy, Jacob and Erin review the biggest news from last week - the Infinite Scroll on Google’s mobile search: did we just lose a psychological barrier that kept us in query revision mode? [...]
454 | News from the EDGE | Week of 10.4.2021
Mordy’s back in the second chair to discuss Google’s SearchOn event from last week and join Erin in basking in all of the great reveals that Google had in store for us. We cover articles from Search Engine Land and [...]
452 | News from the EDGE | Week of 9.27.2021
George Nguyen of Search Engine Land joined Erin on the show this week to cover the news this week in Mordy’s absence. We always love George’s take on the digital marketing fronts. This show focused on an article that PPC [...]