EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers

Erin Sparks, Host of EDGE of the Web, talking into RE20 Microphone

EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.

Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.

Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc.  If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.

Catch the EDGE on these Podcast Platforms:

Special thanks to our Sponsors:

Site Strategics EDGE of the Web sponsor
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Inlinks EDGE of the Web Sponsor

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LATEST PODCASTS

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1711, 2021
  • EDGE Episode 462 Title Image

462 | News from the EDGE | Week of 11.15.2021

Covering a lot of (Site)Ground here on the show today with Erin Sparks and Mordy Oberstein. Learning about the carbon emission expense of IndexNow, SiteGround sites being deindexed from a 4-day DNS outage and how machine written content may not be so bad in the future.

1011, 2021
  • EDGE NEWS Episode 461

461 | News from the EDGE | Week of 11.8.2021

Tons of Google changes. From the name of GMB, to the best location on a webpage to place your videos- there is a whole lot going on this week.

411, 2021

455 | Future-proofing Your Site-Speed

With Core Web Vitals prominent in the SEO community dialogue, we wanted to take a moment to dive deep into understanding the issue. We researched and found a world of caching and optimization tools, and then tripped across and tested one that had somewhat of a contentious discourse in the public square. We reached out to the author of an article crying “FOUL!”. Let's learn about the CWV issue and find out about Black Hat Core Web Vitals today on the EDGE.

211, 2021

460 | News from the EDGE | Week of 11.1.2021

We go “Meta” on today’s episode.  Mordy wants to rename our firm’s name, Jacob wants to rename Indianapolis, Erin renames Morday, it’s all-Meta All-the-time today on the EDGE.  Find out our take on Facebook-to-Meta, Google’s evaluation on spammy links and [...]

2910, 2021

453 | Avoiding Black Hat Core Web Vitals

With Core Web Vitals prominent in the SEO community dialogue, we wanted to take a moment to dive deep into understanding the issue.  We researched and found a world of caching and optimization tools, and then tripped across and tested [...]

2710, 2021
  • News from October 25th, 2021

458 | News from the EDGE | Week of 10.25.2021

It was an all-skate for Google topics this week on the EDGE.  The EDGE team covered articles from Search Engine Land and Search Engine Journal with a sidebar regarding Shaquille O’Neal’s appearance without podium on a Formula 1 race (serious [...]

1910, 2021

456 | News from the EDGE | Week of 10.18.2021

Rollin, rollin, rollin...keep that mobile search rolling!  Mordy, Jacob and Erin review the biggest news from last week - the Infinite Scroll on Google’s mobile search:  did we just lose a psychological barrier that kept us in query revision mode?  [...]

410, 2021

454 | News from the EDGE | Week of 10.4.2021

Mordy’s back in the second chair to discuss Google’s SearchOn event from last week and join Erin in basking in all of the great reveals that Google had in store for us.  We cover articles from Search Engine Land and [...]

2709, 2021

452 | News from the EDGE | Week of 9.27.2021

George Nguyen of Search Engine Land joined Erin on the show this week to cover the news this week in Mordy’s absence.  We always love George’s take on the digital marketing fronts. This show focused on an article that PPC [...]

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