EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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LATEST PODCASTS
433 | The Agency/Client Relationship with Garrett Sussman
What is your Client’s Love Language? [00:03:43] 100 podcast episodes in a year! How did Garrett stay sane through that? [00:06:00] Garrett’s history - coming from teaching to the start-up culture. [00:09:14] Hiring internal SEOs. The challenges of the industry [...]
432 | News from the EDGE | Week of 7.5.2021
On this week’s roundup of News from the EDGE, Erin Sparks and Mordy Oberstein discuss Core Updates, recent opinions from Google’s John Mueller and the future of SEO work. [00:05:39] Google’s July Core Update is rolling out, following a flurry [...]
431 | Understanding Google’s Multitask Unified Model (MUM) with Bill Slawski
Looking at Google's language models to understand how the model is working against and with you in the world of SEO. Working towards understanding the entity you are working with and trying to bring focus to the SEO industry. Understanding [...]
430 | News from the EDGE | Week of 6.21.2021
While Erin’s away, Mordy Oberstein and Carolyn Lyden take the mic and cover four new developments in the Google ecosystem. We cover Fake News sites, journalist bios, FAQs in snippets and, drum roll, the Core Web Vitals algorithm update! [00:05:44] [...]
429 | Search Ontology & Language Models with Bill Slawski
Bill Slawski is currently the Director of SEO Research at Go Fish Digital. He has previously worked as a solo consultant. Slawski has been involved in internet marketing and web promotions since 1996. He has written over 1,000 posts on his [...]
428 | News from the EDGE | Week of 6.14.2021
Mordy Oberstein, George Nguyen and Jacob Mann host this week’s episode of News From The Edge. They wrestle the mic away from Erin Sparks to talk about Google’s stance on comparing ranking factors, explain creating Web Stories, and cover how [...]
427 | Matching User Intent on Google Search with Mark Traphagen
Some shifts are necessary to understand user intent and how to meet the needs of your users. Looking at Google SERP topography with VP of Product Marketing and Training atseoClarity Mark Traphagen, metrics become pivotal when attempting to rank on Google [...]
426 | News from the EDGE | Week of 6.7.2021
On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein finally (yeah, our studio lost internet) get to cover the digital marketing and SEO news of the week. We dove into a number of items, [...]
425 | The Problems and Future of Enterprise SEO with Mark Traphagen
What are the problems when analyzing and acting on data from an enterprise-level SEO projects. With hundreds of thousands of pages to deal with, the utilization of machine learning is fastly becoming an essential resource. Mark Traphagen of SEO Clarity [...]