EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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LATEST PODCASTS
448 | News from the EDGE | Week of 9.13.2021
Mordy and Erin tear into the topics this week (except for the Google Algorithm changes this weekend...missed that). We even got Mordy to pipe in about Google Ads, great info about impression-only data from your ads. The State of SEO [...]
447 | 65 Top SEO Audit Tools from Olga Zarzeczna
Who is Olga Zarzeczna? Founder of SEOSLY, Olga is an SEO consultant and SEO site-auditor. Olga performs in-depth audits for big clients and teaches others how to audit on her site. She came into the industry in 2012, experimenting and [...]
446 | News from the EDGE | Week of 8.30.2021
Carolyn Lyden drops in on the EDGE team to discuss her recent article that has the SEO industry looking at our relationship with Google. We’re part of the business model, right? We continue to talk about the Google SERP Title [...]
445 | Continued SEO Education and Personal Value with Kristina Azarenko
A Blended Mindset The John Mueller tweet can be considered a defining moment for technical SEOs and can be taken as a guiding star. The tweet said that all SEO tools would spit out recommendations, but most will not be [...]
444 | News from the EDGE | Week of 8.23.2021
In this episode, of which the SERP Title is yet to be determined by Google, we have a special guest with us to interpret the hot mess of Title replacements by Google. Lily Ray, Senior Director, SEO & Head of [...]
443 | Dismantling SEO Perfectionism with Kristina Azarenko
Who is Kristina Azarenko? Kristina Azarenko is a talented SEO who mainly focuses on eCommerce and technical SEO. She founded MarketingSyrup Digital Inc. and helped small and medium-sized businesses gain more traffic. Kristina is an active part of the SEO [...]
442 | News from the EDGE | Week of 8.16.2021
In this week’s news coverage, Erin Sparks and Mordy Oberstein are keeping an eye on Facebook and Google. Facebook is trying to work user privacy into their ads, ahead of regulatory worries. And, if you want your podcast featured on [...]
441 | Product Marketing in a Hyper-Sensitive Climate with JD Prater and Joe Martinez
Prater & Martinez are back! This time around, we talk about brand perception shifts throughout the Pandemic, inclusive marketing and how audiences are way smarter than everyone thinks. [00:07:28] Examples that Joe and JD have seen of permanent brand [...]
440 | News from the EDGE | Week of 8.9.2021
Erin and Mordy talk COVID and tech SEO. Proof of vaccination on Yelp, Google’s structured data testing tool is gone, potential rumblings of an unmentioned update on the 6th and a new Schema recommendation. There’s no slowdown for marketing opportunities [...]