EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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LATEST PODCASTS
439 | Fractional, Personal Marketing and the Changes in Consumer Privacy with JD Prater and Joe Martinez
We’re joined by two experts in this interview! JD Prater and Joe Martinez join us to discuss relationship-marketing, client fears and the hot, hot topic of data collection. Marketing is changing fast, and it’s time we start to unpack what [...]
438 | News from the EDGE | Week of 8.2.2021
Erin Sparks chats with a stateside Mordy Oberstein, co-hosting from his hotel room. From Google Ads Editor, LinkedIn’s new acquisition to Wordpress and Universal Search, this week’s episode touches topics that affect all marketers—not just SEOs. [00:08:05] New version of [...]
437 | News from the EDGE | Week of 7.26.2021
Erin Sparks is back at the mic with Mordy Oberstein to tackle some recent developments in SEO from Google. Today’s news update covers the gamut—another unexpected algorithm update, a recommendation for redirects from Illyes and a new feature that tells [...]
436 | News from the EDGE | Week of 7.19.2021
Mordy Oberstein is joined by the great Barry Schwartz this week as they analyze July’s Core Update, a new GoDaddy integration for merchants, and the definition that Google added to job postings. Get your schemas ready! [00:03:43] Glenn Gabe’s Rapid-fire [...]
435 | Pivoting Clients Towards Their Evolving Customer Personas with Garrett Sussman
[00:04:59] Garret’s experience in mining subject matter knowledge from clients to flesh out the Buyer’s Journey [00:06:50] The changing user behavior and subsequent content needs [00:09:36] Leveraging an event to pivot a hard-headed client’s understanding of their consumer’s content needs [...]
434 | News from the EDGE | Week of 7.12.2021
In this week’s news roundup, Erin Sparks and Mordy Oberstein talk about Clubhouse’s partnership with TED, Google’s Pandu Nayak’s roadmap for MUM and a few important perspectives that Google’s John Mueller recently shared. [00:04:10] Clubhouse partners with TED to bring [...]
433 | The Agency/Client Relationship with Garrett Sussman
What is your Client’s Love Language? [00:03:43] 100 podcast episodes in a year! How did Garrett stay sane through that? [00:06:00] Garrett’s history - coming from teaching to the start-up culture. [00:09:14] Hiring internal SEOs. The challenges of the industry [...]
432 | News from the EDGE | Week of 7.5.2021
On this week’s roundup of News from the EDGE, Erin Sparks and Mordy Oberstein discuss Core Updates, recent opinions from Google’s John Mueller and the future of SEO work. [00:05:39] Google’s July Core Update is rolling out, following a flurry [...]
431 | Understanding Google’s Multitask Unified Model (MUM) with Bill Slawski
Looking at Google's language models to understand how the model is working against and with you in the world of SEO. Working towards understanding the entity you are working with and trying to bring focus to the SEO industry. Understanding [...]