EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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LATEST PODCASTS

406 | News from the EDGE: Week of March 29, 2021
Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, pick apart some fascinating digital marketing and SEO headlines this week, including the SEMrush IPO, hotel property promotion ads on Google, and a [...]
405 | Content Marketing Research and Business Goals with Ashley Segura
Our special guest for episode 405 of the award-winning EDGE of the Web podcast was Ashley Segura, VP of Operations and CoFounder of TopHatContent. Host Erin Sparks spoke with Ashley about recent developments in content marketing and how to make [...]
404 | The EDGE of the Web 404 Page Awards Show
Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, host the first-ever EDGE 404 Awards! It will be the last one as well, since there will only be one EDGE episode 404. With [...]
403 | SEO Testing Methodologies with Kevin Indig
For episode 403 of the award-winning EDGE of the Web podcast we continued a conversation with special guest Kevin Indig, Director of SEO at Shopify. Host Erin Sparks spoke with Kevin about the scientific methodology and mindset necessary for [...]
402 | News from the EDGE: Week of March 15, 2021
In addition to three important Google-related news headlines, Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, announce a Twitter contest to choose the best 404 pages in time for next week’s news, [...]
401 | The ROI of SEO with Kevin Indig, Director of SEO at Shopify
Our special guest for episode 401 of the award-winning EDGE of the Web podcast was Kevin Indig, Director of SEO at Shopify. Host Erin Sparks spoke with Kevin about a better understanding of the ROI of SEO by moving [...]
400 | News from the EDGE: Week of March 8, 2021
Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, cover the rise of digital ad taxes who pays the ultimate price, some incredible SERP upgrades on the Bing search engine, and why some [...]
399 | Link Building Tactics and Flipping Websites with Craig Campbell
For episode 399 of the award-winning EDGE of the Web podcast the special guest was Craig Campbell, an SEO consultant and trainer based in Glasgow, Scotland. Host Erin Sparks spoke with Craig about the wide array of link building [...]
398 | News from the EDGE: Week of March 1, 2021
Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, pick apart three important headlines about Google along with Jacob’s once-upon-a-time appearance on The Price is Right, Erin’s close encounter with Steve Forbes, and [...]