EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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LATEST PODCASTS

How To Improve eCommerce SEO Rankings – Show 67
The Industry's Favorite SEO Podcast Have you wondered why your nice shopping cart site's pages aren't ranking. It probably took some time to build the entire site - and you're scratching your head about why the search engines aren't ranking [...]
Google Hummingbird Update – Show 66
The Industry's Favorite SEO Podcast Well Google's done it again: A new algorithm change - what does that mean? Google changes how it presents content in its search results regularly, to improve the quality of its results and to penalize [...]
Google Keyword Data Apocalypse – Show 65
The Industry's Favorite SEO Podcast Google has stopped providing ANY Keyword Data There's a bit of information that you need to know now if you are doing online marketing for your website. Google Keyword Data, what searchers are typing in [...]
Interview: Tom Webster from Edison Research – Show 64
The Industry's Favorite SEO Podcast Interview with Tom Webster from Edison Research We've got a great interview today with a thought leader in Social Media & Research : Tom Webster of Edison Research Author of BrandSavant : a repository of [...]
Redefining the Website – Show 63
The Industry's Favorite SEO Podcast The Definition of a Website Must be Updated Out With The Old Unfortunately, the current outdated definition of a website has perpetuated the view of a website as an exercise in technology, rather than a [...]
Three Reasons Why Websites Fail – Show 62
The Industry's Favorite SEO Podcast A recent study showed that 72% of all websites are failing to attract new visitors and convert leads. Consider this: There are about 700 million websites. But to most of us, only a tiny fraction [...]
Mark Schaefer – Physics of Social Content – Show 61
The Industry's Favorite SEO Podcast #EdgeTalk : Mark Schaefer – Physics of Social Content We’re going to be talking about something today that is a concept that all marketers need to embrace if they want their content to thrive in [...]
5 Ways to Stop Content Theft – Show 60
The Industry's Favorite SEO Podcast #EdgeTalk : STOPPING CONTENT THEFT It's Show 60! Yes 60! Hoot Hoot! If you have a blog, write articles for content websites, or manage an online magazine, chances are you've had, or will have, your [...]
15 Ways To Build Your Brand’s Authority – Show 59
The Industry's Favorite SEO Podcast EdgeTalk : 15 Ways To Build Your Brand's Authority We're talking Checklists - so get your pencils ready! These days, authority matters. Not only will building your brand's authority help create the necessary SEO signals [...]