This week’s featured guest is the one, the only, John Mueller from Google. If you don’t know, John is the Senior Webmaster Trends Analyst at Google. He’s been working at Google since September of 2007. He works together with the Webmaster Central, Sitemaps, and Search Quality teams at Google and helps to make sure that information flows freely between webmasters and the engineers at Google. He regularly writes for the Google Webmaster Central blog and is an avid participant in the Webmaster Help Groups. In episode 366 of EDGE of the Web we deep dive into all things Google. Tune in to learn more!
After seeing its Unconference completely sold out, Google has announced it will offer a virtual Webmaster Conference later this year to keep the momentum going.
After Content is Indexed, Keywords in URLs are Less Important
Tired of twisting yourself in knots about keywords in URLs for the SEO factor? John Mueller of Google notes their impact is minimal once the content of a page has been indexed.
Enhanced News Storytelling Capabilities with Licensed Content
Google is launching a project to enhance news storytelling and pay publishers for high-quality news content. First announced in June, the project will officially launch later this year.
