June 2, 2015
Content for Top, Middle, and Bottom Funnel – Show 135
The moderns sales funnel looks less like a well-defined funnel and more like a maze of possible touch points.
The Industry’s Favorite SEO Podcast
#EDGETALK : Are You Managing a Deceptive Brand?
The moderns sales funnel looks less like a well-defined funnel and more like a maze of possible touch points. On average, prospects receive ten marketing touches through the course of a successful buyer’s journey (ending in a closed deal).
As buyers conduct more independent research and the sales funnel becomes less linear, responsibility for much of the buyer’s journey falls to marketing.
Is your marketing isolating the Lead Funnels necessary to meet your prospects, there THEY are in the research and buying mode? We’re going over very cool concepts of Top, Mid and Bottom of the funnel content marketing.
ALL THIS TODAY – on the EDGE
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Content for the Top, Middle and Bottom of the Funnel
Marketing Tech Blog
Automakers announce plans to turn car dashboards into smartphones
Newer models of some GM cars will sync your screen with the car dashboard. Once users plug their device into the car’s USB port the dashboard interface will mimic their smartphone.
By: Kylie Conway
Twitter Overtakes LinkedIn As Number 1 Social Media Site For Salespeople
A recent study has shown that Twitter is now more popular for salespeople than LinkedIn.
By: Mark Fidelman
Google Says “Near Me” Searches Have Doubled This Year
The growth of mobile can be seen in searchers searching queries with “nearby” or “near me”.
By: Ginny Marvin