The fields of marketing, advertising, and PR are constantly changing. Past strategies no longer work as technology is racing ahead of us, customers are buying based on personal values, and trust in brands is at a 10-year low. We’ve been going through a marketing rebellion for over 100 years but marketers have been ignoring it. What are companies supposed to do to survive?
Mark Schaefer, a globally-recognized author, speaker, podcaster, and business consultant, has just written his eighth book and it might be his best. “The Marketing Rebellion: The Most Human Company Wins” was written to help marketers and businesses owners open their eyes to this rebellion and see how they can adjust their marketing to fit what their customers want.
It’s time for a new approach to marketing and Mark is your guide on this new journey.
Plus, are we in the golden age of podcasting? Is it time to regulate social media influencers? And, the FTC has cracked down on fake Amazon reviews.
Let’s talk about this and more, today on the EDGE!
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