The Keyword Chase is Dead
It couldn’t be more timely! Michel Fortin, long-time SEO professional, has recently written a fantastic article regarding “user-first” SEO principles, a concept that he has been championing for some time. The article came out just weeks before the Google Helpful Content Update algorithm change that came in August of 2022. This is exactly where Google is telling us where to go with the user and Michel is the coach to help us along the way.
Please read the article at Wix and reach out to our sponsors and thank them for helping us do what we do with the show!
- [00:05:44] Michel’s User-First SEO Focus Couldn’t Be More Timely!
- [00:08:15] Google Wants to Take Itself Out of the Picture
- [00:10:24] The Keyword Chase is Dead, Finally
- [00:15:22] Presence, Prominence, and Performance
- [00:18:22] Leaning In: People Search Next
- [00:22:36] Are You Sure Google Wants to Take Us To YOUR Answer?
- [00:27:13] Make Sure that the Answer is Available When They Need It, Where They Need It