November 21, 2019
EP 333: The Wall Street Journal takes on Google – Interview with Bruce Clay
There aren’t very many people who got involved in SEO from the very beginning and then stuck with it all the way to now. When you have the opportunity to book a guest who basically invented SEO and popularized the term itself, you take it, right? We had the opportunity to have the one and only, Father of SEO, Bruce Clay on EDGE of the Web episode 333! If you don’t know Bruce, he is the Founder and President of Bruce Clay Incorporate. He speaks at leading industry conferences (over 300) and conducts training courses for students worldwide. He’s also been featured in various publications such as The Wall Street Journal, USA Today, PC Week, and many more.
We deep-dived into the recent The Wall Street Journal’s recent article on November 15th, “How Google Interferes With Its Search Algorithms and Changes Your Results: The internet giant uses blacklists, algorithm tweaks and an army of contractors to shape what you see“. Learn about the truth and miscommunication between The Wall Street Journal and Google as we break down this lengthy article into sections to analyze the information!
Show Reference Links
Guest LinkedIn: https://www.linkedin.com/in/bruce-clay-143449/
Guest Company Twitter: Bruce Clay, Inc.
Guest Company Facebook: https://www.facebook.com/BruceClayInc/
Is Google Over-Reaching Into People’s Lives?
One of Google’s recent patents appears to be geared towards sending people relevant purchase decision information while they’re in physical stores, including remote help and even sending a store associate to them.
By: Dave Davies
YouTube Cleaning Up Its Act on Children’s Content
As part of its $170 FTC settlement for violating the privacy of children under COPPA (Children’s Online Privacy Protection Act), YouTube is now implementing big changes affecting advertisers.
By: Makena Kelly and Julia Alexander
Wall Street Journal Accuses Google of Changing Search Results
The WSJ’s far-ranging descriptions of how Google is manipulating search results to shape what users see had very little evidence to back it up, and showed a lack of understanding for how search works.
By: Barry Schwartz