EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
Lily Ray, SEO Director at Path Interactive, keeps a close watch on the ever-changing world of SEO, and especially when it comes to keeping up with changes related to E-A-T: Expertise, authoritativeness and Trustworthiness – increasingly important standards Google is using to make sure websites are presenting accurate information. She [...]
Ginny Marvin, Editor-in-Chief for Third Door Media spoke with Site Strategics CEO Erin Sparks about automation and machine learning in digital marketing and SEO during episode 314 of the award-winning EDGE of the Web podcast. Here’s what we learned: 00:16:44 Leveraging Automation and Machine Learning in SEO One question that [...]
PJ Christie, the CEO and Founder of Search and Convert, is on a mission to put ethics front-and-center in the field of SEO. He spoke with Site Strategics CEO Erin Sparks during episode 313 of the award-winning EDGE of the Web podcast. Here’s what we learned: 00:49:10 A Marketing Code [...]
