• Organization
• Assess the human resources and internal political situation
• Listening
• Establish an ongoing listening program
• Goals
• Define objectives according to business goals
• Audience
• Understand the people you’re trying to reach
• Strategy
• Document the plan for reaching goals and for being a more social organization
• Tactics/Tools
• Commit to social media channels and tools
• Measurement
• Define measurement tools, metrics & reporting

Learn more about creating a social media checklist