EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
Covering a lot of (Site)Ground here on the show today with Erin Sparks and Mordy Oberstein. Learning about the carbon emission expense of IndexNow, SiteGround sites being deindexed from a 4-day DNS outage and how machine written content may not be so bad in the future.
Tons of Google changes. From the name of GMB, to the best location on a webpage to place your videos- there is a whole lot going on this week.
With Core Web Vitals prominent in the SEO community dialogue, we wanted to take a moment to dive deep into understanding the issue. We researched and found a world of caching and optimization tools, and then tripped across and tested one that had somewhat of a contentious discourse in the public square. We reached out to the author of an article crying “FOUL!”. Let's learn about the CWV issue and find out about Black Hat Core Web Vitals today on the EDGE.
