EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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So far Site Strategics has created 972 blog entries.

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433 | The Agency/Client Relationship with Garrett Sussman

By |July 12th, 2021|Interviews, podcast|

What is your Client’s Love Language? [00:03:43] 100 podcast episodes in a year!  How did Garrett stay sane through that? [00:06:00] Garrett’s history - coming from teaching to the start-up culture. [00:09:14] Hiring internal SEOs.  The challenges of the industry [00:11:12] The evolving nature of the target: Google.  A completely [...]

  • News from the EDGE | July 5, 2021

432 | News from the EDGE | Week of 7.5.2021

By |July 6th, 2021|News, podcast|

On this week’s roundup of News from the EDGE, Erin Sparks and Mordy Oberstein discuss Core Updates, recent opinions from Google’s John Mueller and the future of SEO work. [00:05:39] Google’s July Core Update is rolling out, following a flurry of prior updates throughout June [00:14:57] How long does Mueller [...]

  • Understanding Google’s Multitask Unified Model (MUM) with Bill Slawski

431 | Understanding Google’s Multitask Unified Model (MUM) with Bill Slawski

By |July 6th, 2021|Interviews, podcast|

Looking at Google's language models to understand how the model is working against and with you in the world of SEO. Working towards understanding the entity you are working with and trying to bring focus to the SEO industry.    Understanding The Future of Google By incorporating language models, such as [...]

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