EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
Search behavior is something that has always been changing over time, but there have been unprecedented shifts caused by the COVID-19 coronavirus outbreak. Google continues its focus on E-A-T and page quality, but how a global pandemic impacts search behavior also has to be factored in. This week’s special guest [...]
Change is the name of the game in digital marketing, and while many times the changes can be good, sometimes they’re not. Change has been especially rapid during the pandemic, and that includes PPC and paid social. Episode 350 of EDGE of the Web's featured guest Amy Bishop, Owner of [...]
Every time EDGE host Erin Sparks (Site Strategics CEO) and Creative Studio Producer Jacob Mann produce a new episode of the EDGE of the Web podcast, they also put together a bonus news segment about trending digital marketing headlines. The latest features special guest Amy Bishop, Owner of Cultivative Marketing, [...]
