EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
When Site Strategics CEO Erin Sparks spoke with special guest Glenn Gaudet, CEO of GaggleAMP, for episode 317 of the award-winning EDGE of the Web podcast, they talked about what’s involved in starting an employee advocacy program for marketing. Here’s what we learned: 00:18:29 Expectations and Getting Started Think about [...]
How can #DigitalMarketing professionals leverage SEARCH and SOCIAL for maximum ROI? Why do so many digital marketers continue to focus on front-end acquisition instead of lifetime value? What are the alternatives to last-click attribution in today’s integrated media environment? So many questions! Get some answers when special guest Susan Wenograd, [...]
When Site Strategics CEO Erin Sparks spoke with special guest Susan Wenograd, VP of Marketing Strategy at Aimclear, for episode 316 of the award-winning EDGE of the Web podcast, main topics included why a focus on DATA is so important as well as upping your game on the CREATIVE side. [...]
