EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analysis? According to the Office of Research Integrity, Data Analysis is the process of [...]
Case studies are pure marketing gold when done right, according to special guest Joel Klettke, founder of Case Study Buddy. When he sat down with Site Strategics CEO Erin Sparks and Digital Media Director Tom Brodbeck for Episode 307 of the award-winning EDGE of the Web podcast, he explained what [...]
Writing case studies are hard to do well. They take a lot of time, you have to interview clients and if you don't do it right, you've completely wasted everyone's time. What's the right way to write a case study and how do you market them afterward? Joel Klettke is [...]
