EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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So far Site Strategics has created 972 blog entries.

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  • Show 217: The knowledge divide, featuring Kyle Lacy

EP 217: The Knowledge Divide w/Kyle Lacy

By |March 16th, 2017|Interviews, podcast|

We have interviewed guests all over the world but rarely do we get to talk to someone locally like we did this week. Kyle Lacy, the new VP of Marketing of Lessonly, joined us in our studio this week. Kyle's career began in Indianapolis having roles with ExactTarget and Salesforce [...]

  • A Twitter bot

New Study Reveals 9-15% of Accounts on Twitter are Bots

By |March 14th, 2017|News|

A recent study conducted by the University of Southern California estimated that between 9% and 15% of the active accounts on Twitter are run by robots and not humans. According to Twitter's own website, they have 313 million active users on Twitter - which puts the number of possible bots [...]

  • Show 216: Building a sustainable content marketing plan, featuring Paddy Moogan

EP 216: Building A Sustainable Content Marketing Plan w/Paddy Moogan

By |March 14th, 2017|Interviews, podcast|

Paddy Moogan, the former florist and law student, is the co-founder of Aira, a digital marketing agency based in the UK. Paddy is a well-known SEO and has been working in SEO since 2004 when he was meant to be studying for a law degree and got bored. He was [...]

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