EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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So far Site Strategics has created 972 blog entries.

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  • The Google logo, cut out and pasted to a piece of wood

Google Reminds Users About Policy on Widget Links

By |September 8th, 2016|News|

Google posted on their webmaster central blog this morning a reminder about their policy on keyword-rich, hidden, or low-quality links embedded in a website widget. In case you didn't know, creating a widget with keyword-rich links in the widget is a practice that is against Google's Webmasters Guidelines. These links [...]

  • The Facebook homepage on a mobile phone

Facebook Introduces Prefetching, to Help Load Mobile Pages

By |September 6th, 2016|News|

Facebook announced last week that they want to speed up the web, so they are introducing "prefetching" to pre-load mobile content in the Facebook in-app browser before a link is tapped. This new feature can shorten load time by 29% in some cases. If you want to learn more about [...]

  • An example of a Facebook instant article

Facebook Highlighting Instant Articles in News Feed with Special Format

By |September 6th, 2016|News|

Facebook seems to be giving articles that are utilizing the Facebook Instant Articles functionality a special callout within their mobile app. I noticed it over the weekend and wasn't sure if I was the only one (not seeing anyone else talking about it online). Here is a screenshot that made [...]

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